Swag Ahoy!

The exclusive Fred Segal Lounge is the place to be - if you're a swag-loving celeb - at the Sundance Film Festival in Utah. Even notoriously camera shy mom-to-be Jessica Alba forgot about covering her face to get in and see the latest hot products, and take them home of course!  Woody Harrelson, Dennis Quaid and Rick Salomon braved the chilly temps to peruse the designer duds and beauty products. And, what swag party would be complete without celebutantes Nicky and Paris Hilton and Kim Kardashian?